The highest rated Email Marketing Masterclass is coming to Zagreb Register to learn how you can: » Improve your existing email marketing program » Acquire new customers using email marketing » Retain and grow existing customers » Get trends, real examples and insights Check the event program below: 09:00 - 09:05 Welcoming Remarks 09:05 - 09:35 The legal side of permission marketing in Croatia A representative will give you an up to date information about the state of permission legislation in Croatia. This session is important in order to understand how to be in compliance with the law in Croatia, but also in other countries that you may be marketing to. 09:35 - 10:45 Keynote Presentation: The 7 Step Plan To Become A Successful Permission Email Marketer, Michael Leander Outlining the executive plan you need to know in order to generate better results from permission based email marketing activities such as email marketing campaigns, newsletters and transactional email marketing, Michael Leander will cover: » The past and future of email marketing: Learn from the mistakes of others » Objectifying email marketing and how to get started setting your Critical Few Objectives for maximum focus » The hidden gems in email marketing: how do you find them? » Tracking user behavior and how you can utilize that knowledge to improve your Return on Marketing Investment (ROMI) » Important Email Marketing Benchmark numbers, facts and case studies from successful email marketers in B2B and B2C markets This session is backed up by FEDMA's Pan European Email Marketing Benchmark Report Executive Summary, which you will receive as an attendee 10:45 - 11:00 Break & Refreshments 11:00 - 11:40 Breakout Session: Rikard Lumezi, Implementation of segmentation’s models and matching triggers in B2B email marketing campaigns – case studies » What kind of segmentation models to use in B2B campaigns and how they are influencing the content concept. » Implementation of triggers in email marketing and their influence on conversion. 11:40 - 13:00 Building your content concept and defining your email marketing value proposition, Michael Leander? The content concept and your email marketing value proposition is critical to your success. In this session you will learn: » How to build a compelling content concept » Designing your email marketing value proposition » Defining your email marketing ecosystem for maximum results 13:00 - 13:45 Break for lunch 13:45 - 14:30 How to acquire subscribers to your permission based email marketing programs, Michael Leander Effectively attracting subscribers to your newsletters and/or opt-in to your email marketing promotions requires specific knowledge. Michael will teach you: » How to design your acquisition forms and work with call-to-actions in multiple channels » Effective tactics to acquire new subscribers - even with very little budget 14:30 - 17:00 Designing your message to ensure high open- and response rates, Michael Leander The moment of truth is whether or not your email messages are opened and responded to. In this session Michael Leander will show you: » How you craft a powerful email marketing message or design a compelling email marketing newsletter » How you implement MWR's to ensure highest possible response rates » The do's and dont's » The three most important things you need to know to become a successful email marketer » Key technical aspects you need to take into consideration when crafting your message Learn more about this unique kind event here: www.markedu.com/zagreb