Internet Protocol Television (IPTV) is one of the most exciting frontiers in the online streaming video marketplace. IPTV is replacing older television delivery methods like cable and satellite. This technology utilizes an internet protocol suite via the internet to deliver online video content to television devices. To view this, consumers need to have a Set-Top Box, such as Roku, that is configured for IPTV. Once they have IPTV, today’s audience is able to view a wide variety of options; not just HBO, Netflix, or Amazon; but internet content as well. This makes IPTV a valuable tool for your company to increase your viewership and develop a new customer base.
Additionally, thanks to the continuing upgrades in processing and RAM in the latest computers, recording a video and uploading it is no problem. Between that and the amazingly fast broadband connectivity that is prevalent throughout the world, you have an opportunity to create exciting dynamic video presentations that are light years beyond local cable access and, depending on your broadcast settings, your content is continuously available on IPTV. TikiLIVE has developed cutting edge hosting and delivery software and infrastructure that are replete with tools to help maximize your impact in the virtual world.
Recording
There are numerous options for recording your video content, but they break down to basically three types. You can use a mobile device such as a smart phone or tablet, a standalone video camera, or your webcam built into or mounted onto your personal computer or Mac. Technological evolution has made all these options workable. The key components of good content are good sound, tight focus, and captivating video content that keeps the viewers watching.
Sophisticated Uploading and Encoding
Video files are comprised of two basic parts: a container and a codec. A container is the formatting of the file and can be identified by the file extension like MP4, FLAC, FLV, AVI, etc. The codec is the part of the video’s coding that contains instructions on how the video and audio will be played in a playback application (Windows Media Player, QuickTime, VLC Player, etc.)
Many content delivery networks can only work with some of these video file formats. TikiLIVE has patented Monster Uploader and Monster Encoder modules that will upload and process your video so that it can be viewed on IPTV devices like Roku boxes. We even add HTML5 encoding to make sure mobile viewers are able to see your videos while on the go. So no matter what format your video files are in, your audience will be able to view your content on any device they choose.
Network and Cloud Delivery
TikiLIVE has a strong robust infrastructure that can stream your videos using our traditional land based network or you can utilize our TikiLIVE Cloud streaming to reach millions of users. This means that you can store your high definition video presentations in the cloud, saving storage space on your TikiLIVE server. Our Monster Encoder makes sure your video files are coded for optimal cloud based streaming. Regardless of your preference TikiLIVE has developed cloud and traditional network streaming software for you that will help you and your business to grow and succeed.
Roku Solutions
Having your content streamed onto a Set-Top Box like Roku will expose you to a brand new audience. Roku only supports certain video formats; TikiLIVE’s encoding will make sure your content is easily streamed to Roku, no matter what contain you’re using. By using our Monster Encoder module and selecting the Publish to Roku option, you can rest easy knowing your Roku audience will experience no viewing difficulties. Using our TikiLIVE tools, you will also be able to make your broadcast channels available to Roku and other IPTV devices for both live and prerecorded video streaming.
Both Live Events and Video On Demand
TikiLIVE software provides you with versatility and seamless integration into Set-Top Boxes like Roku. Through these options you will be able to work beyond the initial impact of your presentations ensuring you gain a viewership that helps you build your reputation and brand while you expand your business. There are two Roku options to help:
1. Broadcast Channels – Creating your own channels for broadcast on Roku is a great way to continually stream video. By creating a live broadcast channel, you will be able to stream live events for IPTV viewers. And with TikiLIVE’s tools, you will be able to begin to monetize this channel with Pay Per View Events.
2. Video On Demand – You can also create channels and structure a playlist of prerecorded video content that will stream in sequence. This will allow you to quickly program any of your content over a 24 hour period, streaming your message all over the world at any given moment.
IPTV Streaming Benefits
As previously mentioned, IPTV streaming will introduce you to new markets and allow you to expand your customer base. Making sales is obviously an important benefit of IPTV streaming; however, it can also have a positive impact on your bottom line in other ways by reducing expenses, allowing you to save money in the following ways:
1. Sales Expenses – Using IPTV streaming for your business will allow you to trim your sales staff. A key expense in any business involves developing and training a sales force. Next you have to pay for their expenses when they are out on the road pitching your company’s products and services. Expenses like car rentals, hotel bills, and restaurant bills for multiple sales agents add up. Streaming your message directly to many potential customers is a great way to lower the cost of doing business.
2. Human Resource Expenses –Basic employee training and maintenance costs can be reduced through IPTV streaming. You can simply have your employees review policies and procedures from the comfort of their home rather than spend their work day being trained by multiple human resource staff.
TikiLIVE – Making IPTV Work for You
TikiLIVE believes IPTV is becoming a growing field that can help take you to a higher level of success. We believe we can provide you with the streaming solution to put your content into millions of homes. Our highly trained staff is ready to assist you in tailoring a TikiLIVE package that meets your needs. Contact us at (305) 289-4557 or through the form on our Contact Page and start broadcasting to IPTVs everywhere!
