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Why IPTV Has an Edge over Old Media

iptv

The global IPTV market is poised for massive growth in the coming years. We have been talking about the exponential growth of IPTV on our blog for some time now. This move, characterized by a recent market report, predicts the value of the service to increase threefold by the year 2020. Market estimates predict the current total value of internet services to be $5.1 billion. Contrastingly, traditional cable firms brought in a whopping $105 billion in the year 2014.

The current numbers don’t lie; in fact, they skew in favor of industry giants like AT&T, Comcast, and Time Warner Cable. They point to a resounding David vs. Goliath battle between new media and old media. A battle that has already started. A battle that will end with a crescendo of individuals seamlessly connected to the digital world.

Yet the IPTV industry has something old media does not have: audience interaction and the power of the internet. By using modern technology like augmented reality, social media, VR, and e-commerce integration, the IPTV industry will be ready, slingshot in hand, to pierce the eye of the encrusted monolith of what Seth Godin described as the TV Industrial complex.

A Slingshot in Hand

Although market share will gradually wear away from traditional cable firms, giving them less of a cliff ledge to stand on, the IPTV market has a long way to grow before it can rise to the occasion and tackle down the cable industry. Although the CAGR of the IPTV industry lies at 18.1 percent, and is projected to rise from 34.67 billion in 2015 to 93.59 billion in 2021, it still is fighting an uphill battle ahead against the cable and satellite magnates (Source).

TV and Internet will Morph Into One

“You already see it starting to happen,” says Tim Green, CIO of TikiLIVE. “I believe TV and internet will morph into one shopping and entertainment system.”

The same way Pinterest introduced buyable pins to their images, so too will consumers be able to shop stuff (read “product placements”) they see online/TV, and have it ordered to their home. Pinterest has cut multiple steps in the buying process, granting shoppers the ability to purchase items faster than ever before. Google Buy and other similar smart-home search engines allow users to skip steps in the purchasing process. Marketers and writers will realize the value in telling better stories as walls of resistance – in the form of complicated menu navigation – come crashing down like the Berlin Wall.

Impulse Shopping

The more the lines become blurred between the digital world and the physical world, the closer we get to the impulse buy.

Imagine for a second your last trip to the grocery store. As you waited in the checkout line, were you not enticed by the last-minute impulse buys? Of course you were. If you’ve ever purchased a piece of candy, of gum, or a gossip magazine in the last five feet of your grocery store shopping experience – that you didn’t have on your list or weren’t planning on buying – you are guilty of being an impulse buyer.

IPTV has the capability to bring impulse buying into our own homes. Through internet integration, smart devices allow users to connect to the digital world. “As e-commerce continues to cut steps in the buying process they will look to video content as a medium of sales,” says Green.

The Advantage New Media Has Over Old Media

The advantage internet connected television has over old media is internet connectivity. IPTV users stream their content over a WiFi connection, not a coax cable line. Through cable, old media cannot communicate with its audience; there is no two-way dialogue. The only way Comcast will ever be able to sell you a product is through commercial breaks.

You won’t be able to receive a notification when watching your favorite show – or even browse a picture library of what the period costumes the characters are wearing through cable. However, IPTV providers are able to create an interaction with their audience – as the content is playing. New media wants its audience to be active consumers not just lazy couch potatoes.

We believe that with product placements in popular television shows are coming. Consumers will soon be able to buy immediately what they see on TV.

Learn more about the IPTV and OTT solutions at TikiLIVE.

Cord Cutting Is Not Just A Headline

Headlines are the spurious sound bites written to gain attention and higher click-through-rates on un-newsworthy stories. Headlines swindle readers with false promises, over-exaggerated case studies, and yarns taken out of context. But headlines are not based on facts.

Trendlines, on the other hand, are based on data. Trendlines can be measured, charted, and projected into the future. Oftentimes, they can show a fuller, richer version of a developing story, much more so than cheap headlines ever could.

A recent headline that has surged in popularity is the practice of “cord cutting.” Google defines “cord cutting” as the practice of canceling or forgoing a cable television subscription or landline telephone connection in favor of an alternative internet-based or wireless service.

Traditional Cable and Satellite TV Face Stiff Competition

As the story goes, 21st-century consumers, sick and tired of the cable company’s expensive bundles and unwatched channels, began switching to other services. They began cutting the cord on cable, opting instead for Video-on-Demand, Over-the-Top, and IPTV service providers. The online community has grown so large that a subreddit of vehement proponents now exists on Reddit called r/CordCutters. The cord cutter demographic skews younger, and is based on the contemporary Millennialistic ideas that information should be freely shared (or at least not taxed so highly).

As competitors like Netflix, Hulu, and TikiLIVE have moved in on the turf once owned exclusively by goliaths such as NBC, AT&T, and Comcast, one may be tempted to call this new wave of passionate zeal a headline.

“Cord cutting is just another headline,” groans the curmudgeon who still owns a VHS player. But it’s not. Yes, it is true that counter-cultures come in ebbs and flows; some are stronger than others.

But cord cutting is not a headline. It is a fact.

It is a trend that is becoming more prevalent by the day.

Cord Cutters Are Growing In Numbers Daily

Forbes reports that more than 11 million U.S. households cut the cord last year. This equals 1 in 5 U.S. households (Source). More precisely, 20.4% of all U.S. households were cable free at the end of 2015, in a report by market research firm Convergence Consulting (Source).

Shares of companies like Viacom, Time Warner, and CBS continue their downward trend, especially as the younger crowd opted for internet video services that are more convenient, less expensive, and can be canceled at any time.

A Nielsen survey found that among people aged 21 to 34, 38% of respondent claimed they plan to cancel their cable or satellite subscription and replace it with online video services (Source). Viewing habits are changing and disruptive content and service providers have entered into the fray. Although not everyone is sold on “cordless television” (read “internet television”) the younger generation, including Millennials and Gen Z, will likely be onboard. However, the Baby Boomers are unlikely to switch. In the same Nielsen report, only 15% of participants surveyed between the ages of 50 – 64 said they were willing to cancel.

This is a move that the cable companies are banking on. Yes, market share will gradually wear away – and cable companies will have less of a cliff ledge to stand on – but this time is decades away. Cable companies will pivot and adapt to different markets. They already have so much infrastructure and data in place that it will take some time before the new players can catch up.

One can point to the fact that ESPN lost more than 10% of its subscriber base since 2011 (a total of 11 million individuals). One can also look at the recent Fortune article titled Almost a Million People Cut the Pay TV Cord in the Last Three Months and come to the conclusion that this is the end of the cable magnate. But then one would be believing the headlines…

Although the headlines may promise doom and gloom for the detestable cable companies, rest assured that the battle over the U.S. living room will still rage on. In 2014, traditional satellite, telephone, and traditional cable firms brought in $105 billion from TV subscriptions. Meanwhile, internet video services, including Netflix and Hulu, made just $5.1 billion – a tiny fraction of the entertainment pie.

Cut The Cord With TikiLIVE

At TikiLIVE, we are proud to be one of the leaders in the cord cutting movement. Learn more about our IPTV and OTT services here

The Future For OTT Content Is Bright

OTT content

With each passing day, over-the-top (OTT) content’s future is looking brighter and brighter. Robust growth is predicted in the coming decades even in the face of poor network infrastructure in developing nations. Industry experts estimate that OTT content, which includes voice, text, image and video are will grow at a compound annual growth rate of 14.4 percent from 2016 to 2023 (Source). In this article we document the rise of internet-based content, projecting ahead into the next decade, while covering some interesting roadblocks (and opportunities) ahead for broadcasters in 2017.

What is Causing the Rise in Content Consumption?

OTT content, which refers to internet-delivered audio, video, or any other media, has shifted the landscape of trade, communication, education, and entertainment. The number one catalyst?

The proliferation of the internet.

The number of internet users across the globe has grown from 16 percent in 2005 to more than 40% in 2015 (Source). Where OTT content was a supplement to traditional television content (obtained through satellite or cable), now the internet-delivered medium has become the operating base for broadcasters and consumers alike. No longer a supplement to TV, OTT services have (largely) replaced TV in the more developed nations of the world

Big Content, Big Data

As the socioeconomic standing of the world’s populace continues to surely but steadily rise, the OTT and video on demand market will rise with it. We are seeing an explosion of content unlike never before. Content creation, storage, distribution and sharing is reaching a level unlike no other in history. One need only look at one’s phone to see the sheer amount of data one uses and stores. In the future, video content is even expected to replace written content. A report from Cisco found that by 2017 video will account for 69% of all consumer internet traffic.

Key Trends for Broadcasters, Content Suppliers, and Content Creators

The OTT platforms will continue to fight for growing market share as technology advances and makes content streaming cheaper, of higher quality, and more accessible throughout the nations of the globe. Already, top competitors in the space include Amazon, Netflix, Sony, Google, as well as publicly traded goliaths like NBC and Comcast. The key trends that these players need to focus on are:

  1. Cloud based delivery of OTT content. Big server rooms will replace wires. Consumers will receive content “from the cloud.”
  2. Increased internet speeds worldwide, both for landline homes and mobile devices.
  3. Lowered internet costs in developing countries, combined with public and private partnerships will lead to vicious competition (and possible bidding wars) over contracts between companies and governments. Markets to look out for include India and China. Companies will need to flex their muscle, as well as enter into these contracts/partnerships with local government municipalities, winning the trust of the people.
  4. Partnerships, mergers, and acquisitions. The big fish will eat the little fish, while the more agile will outmaneuver larger, and slower moving organizations that have been entrenched for some time. Expect to see content production and content purchasing on both sides of the fence – even in one organization.
  5. Cross-collaboration between the VR market, smart device market, internet of things, and video game community.
  6. Leveraging big data analytics for purposes of targeted advertising, audience segmentation, viewing preferences, and other crucial statistics about one’s audience and network.
  7. HD content. The focus for 2017 and beyond will be on delivering HD quality (4K and up) content to one’s subscriber base. One report from Juniper Research predicts that 4K OTT content will see mass market adoption over the next five years. We’ve never been one to bet against technology, so our staff members at TikiLIVE see this as highly plausible.

Which Needs to Come First: The Content or the Platform?

Expanding on the proliferation of 4K content, broadcasters and vendors alike will need to keep an eye on the tools (i.e. televisions, mobile devices, tablets, smart-glasses) of the future to see where the market stands. There is no use in creating content for a tool that is likely to go out of style. In a similar vein, one should not invest all of one’s content dollars into a platform that isn’t projected for future growth.

8K is said to emerge by 2020. Currently, a few 8K television sets exist in the world, and they are targeted to High-Net-Worth-Individuals. One 8K television set is currently priced at $133,000. The example is extreme, but one would not be wise, as a content producer, to be shooting movies in 8K in the year 2016. Alternatively, the 4K television market is projected to jump from 2.3 million users in 2016 to 189 million global users by 2021 (Source). Now that’s a lot of content!

Broadcasters need to wait for the platform to see some market proliferation before jumping the gun and investing into it. However, they should not wait too long, as other competitors might move in on the newly created terrain.

TikiLIVE provides a variety of OTT solutions that allow you to become a OTT service provider. Click here to learn more about TikiLIVE.

OTT Content Is Expanding Quickly In China

China’s evolving market is seeing over-the-top (OTT) content going from a nascent niche to mass-mass market appeal. A recent study found that of China’s vast 1.3 billion, the percentage of people watching OTT content has increased from 13 percent in 2013 to 30 percent in 2015, and will reach an estimated 49 percent by 2017.

Large OTT Market Growing in China

As global video on demand services grow, China is becoming one of the largest markets OTT solutions providers are entering into. OTT services come with more interactive functions for consumers, and are not just based on one-way communication, like traditional television. Small wonder 75 percent of Chinese OTT viewers choose the platform because of its abundant content resources.

The main reasons for this growth in China are twofold. Firstly, a rising middle class is creating families with capital to spare (Source). This rising socioeconomic status creates extra capital in the home. It is used in moving families past basic necessities, like food, water, shelter and security, towards more of the “creature comforts” we all crave and can never get enough of. The rising middle class can afford to give a smart-device to every family member, increasing the amount of time this population spends online. Secondly, the amount of smartphones prevalent in society at large is increasing and becoming ever more integrated.

Add to this the inevitable proliferation of smart TVs and you have the situation you see now. Campaignasia found that “According to estimates, 95 out of 100 TV sets sold in China will be OTT-enabled at the end of 2016, exceeding 10 million TVs.” Now this is not to say that traditional TV, cable, and broadband companies will be left out of the market. In 2013, the Ericsson ConsumerLab 2013 TV and Media report found that China is still very much in favor of cable. China saw a 30 percent increase in consumer TV spending.

For now, it seems there is room in the Chinese market for both cable and OTT solution providers, leading to what some have called a “coopetition” between the two. Coopetition is a compound word between cooperation and competition and aptly reflects the current state of the in home entertainment market as both players are taking efforts to win over audience members to their platform and payment structure, while at the same time, they are learning from each other.

More Growth Leads to New Content Opportunities

Here at TikiLIVE we are excited for the future of entertainment, and welcome the friendly rivalry that this “coopetition” provides. The Chinese market is expanding so rapidly that it allows both players to operate (and even expand in some regions), letting the Chinese decide on which content provider they like best. Ultimately, this competition is best for the consumer as it leads to better rates and a wealth of content choices.

What’s Next For China?

A 2016 survey by Amplifi China said that 32 percent of consumers plan to purchase OTT capable devices in the coming year. 21 percent of the people surveyed reported that they were willing to pay for OTT TV content – which is not a far shot from the current methodology of paying for entertainment. Although cable companies own the so-called “last mile” of copper fiber to the customer’s home, as broadband expands, perhaps OTT solutions firms will find a way of streaming their content directly and with better efficiency.

TikiLIVE is deployed to devices in China such as Geniatech Set top boxes and Smart TV Brands Including Philips, BenQ, Konka, Sohu, and Haier.

The Rise of Video on Demand Services

VOD Services

The global Video on Demand market is poised to grow at a prodigious rate of 12.42 percent in the next five years. A Forbes article titled “Internet VOD Beats TV”, found that the internet is the place to go when looking for TV shows. In a world of increasing internet speed, and content available at the touch of a finger, traditional media may be left behind as Over-the-Top (OTT) services gain rapid global market share.

What is Video on Demand (VOD)?

By popular demand, Video on demand services are poised to overtake TV viewership. But what exactly is VOD? VOD is a type of OTT system that allows users to watch or listen to content when they choose to, rather than having to watch at a specified time. VOD services stream movies and shows through the internet directly to your device, while television sends the same content through wires and broadcast towers. The term “demand” implies a sense of urgency and want – an unwillingness to wait around for one’s favorite show to arrive.

Types of VOD Services

Advertisers and content producers (the people that sell consumers movies, shows, and other programming) have different options when it comes to monetizing their VOD services.

  1. Subscription-based VOD (SVOD) – SVOD allows consumers to watch unlimited content provided they pay a (monthly) subscription cost.
  2. Ad-based VOD (AVOD) –  Instead of paying in cash, you, the viewer, pay in time. Throughout AVOD your programming is interrupted with advertisements that you cannot skip.
  3. Transactional VOD (TVOD) – Consumers pay strictly for the content they want. Through TVOD, a consumer does not have to download a whole season to watch one episode, for example. Nor does he or she have to pay for a whole album in order to download one song.

A Paradigm Shift in Content Programming

VOD is disrupting traditional cable and television. The internet has fundamentally changed the way video is produced, sold and watched. It has even changed the setup of the American living room. The person in the family with the remote would rule the airwaves.

No longer.

More than 90 percent of U.S. households have 3 or more internet-connected devices; if a family member commands one screen we can turn to another. Likewise, consumers are no longer shackled to a traditional broadcaster’s schedule. Prime time programming slots (between 6:00 pm. to 9:00 pm), a time when families would have traditionally gathered around the television, are becoming less expensive and less effective due to the individualization of content. Content is more weird, diverse, and niche than ever before. One thing is for sure: consumers do not have to arrange their lives around anyone else’s schedule but theirs. VOD services allow them to do this, on their own time, so long as they have an internet connection.

Global Video on Demand Market Statistics

Video on demand services are growing. MarketsandMarkets ranked the global market at $25.3 billion in 2014with top consumers located in the U.S., U.K., China, Japan, and Canada. Services are expected to develop in Latin America, the Asia-Pacific, Middle East, and Africa as internet becomes more readily available and cell phones drop in price. VOD market is projected to be worth $61.4 billion by 2019 (Source).

VOD’s growth is also negatively affecting physical sales of DVDs. In the period between 2015 to 2016, DVD buys were down 7 percent, while DVD rentals were down 10 percent. People are also doing away with their physical DVD collection in order to save space, use less plastic, or go green. Younger generations are more likely to have their entertainment library available on the cloud.

This neat infographic by Nielsen research, shown below, aptly describes what is going on in the market.

vod-info

The move towards VOD services is largely an impetus spurred on by the younger generation. Nielsen found that the younger you are, the more likely you are to cancel your cable service in favor of online services – which makes sense if you grew up with technology, and aren’t used to waiting around for content when you can just search for it. The report also found that the older you are, the less likely you are to have online services like OTT and IPTV – which also makes sense – because, why change?

Programmers Are Creating More Complex Shows For Millennials and Gen Z

Video on demand services give content producers a way to tell richer, more complex stories that would have never gained traction on traditional cable. Think about it. In the days of programming like Kojak, Friends, and Seinfeld, each episode had a unifying theme

the show had limited characters and a unified theme. As a viewer, you knew what you were getting. For the most part, plotlines were easy to follow, and each new episode started fresh. Viewers could jump in, watch an episode, and be entertained. Compare that to hit shows of today, like Mad Men and Game of Thrones, where there are dozens of characters and multiple storylines to follow.

No Need to Demonize Cable

Traditional TV isn’t dead, as some pundits claim it to be. Traditional cable, media, and radio companies have the infrastructure already in place. Contrariwise, the IPTV, OTT, and VOD industry need to build the more complex, internet-based distribution systems. Cable is taking a lesson from streaming services and changing to meet the needs of a 21st-century audience. Cable companies will learn how to cater their content to a new, more discerning viewership. Some will have to pivot in new directions, including cloud communications, video content production, or news production as the market share gradually wears away. One thing is for sure, however, video on demand is here to stay!

TikiLIVE has a wide range of premium VOD content available. Contact us for more information on our VOD solutions.

More Over The Top TV Services Are On The Way

Today, more 78 percent of U.S. consumers subscribe to at least one OTT service. Over the top TV’s disruptive potential is becoming more apparent as players in telecom, cable, media and broadcasting attempt to capture new markets of users and expand their services to meet current demand.

In a report by PwC, the revenue for OTT/streaming video on demand was $6.4 billion in 2015; it is projected to reach $10.4 billion by 2020. The same study found that TV and video revenue in the United States will rise from $119.8 billion in 2015 to $122.1 billion in 2020. As an industry, over the top TV will have a compound annual growth rate of 0.4 percent.

The New OTT TV Business Model

OTT TV presents a new business model that some businesses are seeing as disruptive, others as an opportunity. As TV changes to meet the needs of a 21st century audience, growing or scaling as an OTT service provider involves increasing the number of viewer subscriptions, and leveraging the data obtained by real usage metrics in order to show targeted advertising.

Of these two revenue sources, viewer subscriptions have been shown to be more cost effective over advertising. The business model has shifted from the content production mill that was linear broadcasting to a more customized two-way-relationship based on strengthening customer relationships. This requires an advanced level of customer knowledge, offering services in a way similar to how Netflix serves up a customized home page based on the previous content a viewer has watched. As consumers are learning which video on demand platforms are right for them, businesses have had to learn how to better coordinate complex maneuvers among staff members.

Engaging Content Is Still King

Producing the right content becomes more valuable each day. OTT providers need to attract and retain more discerning Millennial viewers, which are finicky when it comes to choosing a show to “binge” on. Research from Parks Associates found that nearly 25 percent of Millennial broadband homes have cut the cord in favor of OTT. Millennials’ consumer profile is hard to define, yet these viewers, which make up a majority of the VoD market, are dissuaded by low quality-content. Contemporary viewers often want to go beyond the show. Bonus features like behind-the-scenes videos, galleries and articles provide increased engagement. We think these features provide a new layer of customer satisfaction that will soon become standard.

Everyone Benefits From OTT Service

The way companies bundle, sell, bill, and collect payments from their IPTV, VoD and OTT TV services requires much more internal coordination due to the difficulty of the task. Compared to traditional media just a few decades ago, modern providers have a lot more on their plate.

All things considered, the subscription model provides a win-win for both consumers and media businesses. OTT service is powering the third era of TV, where the consumer is in charge. Traffic volumes will grow this year, especially as more Millennials are consuming media on the go. Businesses benefit because subscriptions and targeted advertising offer a steady stream of income so long as viewers are kept happy. Big data provides new levels of insight into audience viewing metrics, giving media companies smarter ways to package content.

All in all, it’s an exciting time to be an OTT TV provider.

Click here for more information about TIkiLIVE OTT services.

Consumer Use Among OTT Services Are Growing Rapidly

According to multiple reports, Over-the-top (OTT) has emerged as the fastest growing media viewing service currently available. OTT services, or OTT TV, is used by 42% of all adults, with most viewers choosing to spend time with subscription, transactional or free streaming video services.

OTT Services Reach Historic Highs

Closely tied to emerging economies, the technology is now prevalent in 80 percent of homes worldwide, up from 65 percent in 2009, according to a study by L.E.K. Consulting. The number of global subscribers continues to increase due to broader content offerings, on demand accessibility and affordability. Another study found that Live TV viewing continues to decrease in the United States, prompted by these factors. “The bulk of the decline in live TV viewing is transferring online, to OTT video consumption through connected devices,” the article said.

Over the top content allows viewers to stream shows on smartphones, PCs, multimedia devices and game consoles, all of which have seen historic highs in usage. The platforms experiencing declining levels of video usage are Live TV, DVD Blu-Ray, and DVR Timeshifted TV.

TechCrunch reports that OTT services will surge to 330 million subscribers by 2019, in a study conducted by Juniper Research. Top players like Netflix, Amazon and Hulu have now started waging a “content arms race” aimed at creating high quality shows garnered to attract more viewers and paid subscribers to each respective channel. That’s good news for viewers, as they will have more shows to choose from, and also good for advertisers, as the platforms are becoming monetized.

An article by Media Post characterizes OTT services as the fastest growing segment of video advertising. Increased data and audience segmentation has been allowing advertisers and purchasers of broadband primetime the ability to feature relevant advertising to certain groups and geographical areas. For example, an ad for new mall opening in an area can be shown to audience viewers within a given geographical radius.

To summarize, OTT TV is becoming more attractive, and is increasingly perceived as a way for viewers to enjoy audio and video entertainment. Traditional TV isn’t dead, as some pundits claim it to be; it’s only changing to meet the needs of a 21st century audience. A savvier audience who wants content at the tip of their fingers – and doesn’t want to wait.

TikiLIVE For Exceptional OTT Services

TikiLIVE provides cutting edge OTT services with a variety of features including Video On Demand and live streaming video for subscribers. OTT content is the way of the future and TikiLIVE is a great choice for an OTT provider.

OTT Services Are Driving Communication in a New Direction

OTT is the new age digital communication defined as “Over-the-Top.” It is one of the most revolutionary ways of sending the digitized audio and visual data at high speeds. OTT is also known as the “Value Added” communication, offered through registered internet service providers. OTT is not an old concept in the field of digital communication, but it has gained high popularity charts from the very first day it was out.

Many people are already using OTT services without knowing it. Several of the IPTV companies are providing OTT services at affordable prices to end users.  OTT providers are extensively used over the network services.

OTT Providers Are Growing

Today, in the US alone, there are around 8.6 million people who have quality entertainment, based on high-speed Internet, cable and satellite providers. People are yearning for communication and entertainment solutions that are increasingly superb. There is a rising demand for Over the Top Services, and the demand is continuously increasing.

However, in less than a decade, cable and satellite providers have given millions of their customers to OTT providers, and this shift is proving relentlessly exciting. Cable and satellite television service companies are searching for the fundamental ways and means to make things look more profitable for their business.

Service providers, who are quite serious to experience high growth, need to attain good infrastructure, which is quite essential to tap the huge revenue coming from OTT.

Profitable Venture on an OTT Platform

OTT Content Providers are offering incredible offers, and this is going to make the digital entertainment business move up the ladder, with increasing profits, too. The high-end digital entertainment platform is offering unlimited challenges to the cable service providers. The quality of entertainment that end users enjoy is not comparable to anything.

Prerequisites on Purchasing OTT Services

Selecting the best services from a reliable OTT service provider is based entirely on the factors such as speed or bandwidth, efficiency and the quality of those services.  Here are a few pre-requisites that you need to think about when looking for an OTT platform:

  • The experience of the OTT service company;
  • The expanse of services offered;
  • The quality and the range of services offered;
  • The efficiency of its customer care.

If you are thinking seriously about cutting the cords, get an understanding of what it ultimately takes to provide you with impeccable entertainment.

TikiLIVE Helps You Provide OTT Services

Over-the-top (OTT) services deliver audio, video, and other media content without the use of a traditional satellite or cable operator. OTT services and apps are delivered over the internet, bypassing traditional distribution. For smartphones, this means that services are transmitted “over the top” of the traditional service you already get with your mobile provider. Smart devices in general are able to tune in to this OTT content stream for a lower cost than traditional media delivery.

The 3 Revenue Models Of OTT Platforms

OTT platforms can largely be broken down into three revenue models: SVOD (subscription-based services such as Netflix and Hulu); AVOD (free and ad-supported services such as Crackle and Hulu); and TVOD (transactional services such as iTunes, Vimeo On Demand and Amazon Instant Video that allow users to pay for individual pieces of content). No matter the platform, content providers are leveraging each revenue model in order to be “top of mind” to their subscribers.

Since the platform is still so new, broadcasters do not yet know which of the three revenue models will bring in the most amount of subscribers. “What some content owners are doing is essentially a land-grab: getting their content out there across platforms and figuring out business models later,” said Mike Green, VP of Marketing at Brightcove Media. “They don’t want to miss out on not having their app on the home screen [of a popular OTT platform].”

Reach Your Audience With Our OTT Services

No matter your preference, TikiLIVE can help you reach your subscribers.  Focused on rich media solutions for the last 10+ years, TikiLIVE offers OTT solutions enabling service providers and operators alike to acquire, aggregate and distribute traditional channel lineups as Live Streaming Video as well as Video on Demand (VOD) Libraries. TikiLIVE can connect your subscribers to their content via Android Phones, Android Tablets, iPhones, iPads, Macs, PCs, Smart TVs, and Set Top Boxes (Roku and Android) allowing them to watch their favorite channels from just about anywhere.

Our team of enthusiastic engineers, software architects and support specialists can customize a solution for your given media channels. Along the way we help you discover the revenue model that is most profitable for you, the provider, and your audience. Advanced Analytics tracks subscribers viewing patterns and provides viewing metric reports so that they are able to better optimize their channel offerings. You may also set up custom viewing packages or sell channels a la carte to allow your customers to choose and pay only for the content they wish to view.

Innovative Content Aggregation

TikiLIVE expands the traditional viewing experience and enables service providers and operators alike to acquire, aggregate and distribute traditional channel lineups via Live Streaming Video as well and VOD. Opt for an OTT platform that incorporates 3rd party advertising as a way to monetize both Live and VOD delivery. Ensure which ads are generating the most interest through Advanced Analytics tracking, all part of our white label solution package.

TikiLIVE has made it easier than ever to reach your customer base. Our turn-key middleware combines content aggregation services in order to offer you complete control. We have partnered with industry leaders in content transport and distribution networks to ensure your transport and back-haul are done on proven networks. With TikiLIVE you can be up and running within a matter of weeks rather than months with other IPTV and OTT solutions.

TikiLIVE is ready to be licensed under your branding . Learn more about a white label license for TIkiLIVE

TikiLIVE Is the Best Way to Watch TV Shows Online

Watch TV Shows OnlineThere is a major paradigm shift going on with watching television. It started with a steady progression toward streaming with the amazing popularity of Netflix, Hulu and broadcast television outlets providing streams of their programming online through the web and also via apps.

Now, there is a “next step” in this evolution and it’s the delivery of complete television program with a familiar cable-like user menu. The capability to watch TV shows online is really here and it brings numerous advantages with it.

Real Mobility Is Here

Portability takes on new meaning. Now you have an entire cable-like menu of programming at your fingertips that is available on your smartphone, tablet, computer and directly to your TV. Live TV streaming brings news, sports and other live events to your favorite device or TV without slowing you down or restricting your schedule. Its real mobility like nothing you have experienced before.

It’s a lot of fun to be able to watch live TV online. It’s like “unlocking” your TV programming so that you’re not tied down to a conventional TV set.

Today’s generation especially enjoy using alternate resources for watching television, especially if it comes to watch live TV online, and there are many resources.

Now, you can enjoy the best ways to watch TV shows online without facing any difficulty thanks to the internet. Everything is possible for you.

If you are tired, and want some entertainment, then you can enter into the world of watching TV shows online, since it will be very easy for you to find yourself enjoying your favorite programs without restrictions to movement or device. You will be in the position to really enjoy your TV watching experience.

This is one of the easiest and most suitable ways for watching your favorite shows. If you are going to watch some online shows, then you can use the many resources that are available with greater freedom to watch.

You won’t miss your favorite programs and shows because this strategy will work for you very well. At home, or on the go, you won’t miss a thing.

With the help of services that allow you to watch TV shows online, you’ll explore the latest and current news about your favorite personalities. All you need to do is connect to the internet.

With this significant progress of technology, you can realize many benefits from this by watching shows online and live without any difficulty. A rapidly increasing number of people are using these services the same way because it is convenient.

In addition, people who work online or travel a lot are watching TV shows online while doing work in an airport terminal. It provides for a much-needed break from the stress of travelling and waiting for a flight.