December 14th, 2017

Cord-cutting has grown steadily over the past few years and exponentially in recent months. With the continuous production of smart TV’s and accessories that allow consumers to stream their favorite shows right on their TV screen, cable companies, TV networks, and other advertising agencies are adapting and mainstreaming to this new way of media streaming. […]

November 8th, 2017

In the beginning of October, Roku made a major announcement regarding their newest line of hardware products completed with a new software update for consumer TV’s running the Roku operating system. In total, Roku has several new streaming devices ranging from entry-level to high-end players that consumers can’t wait to get their hands on. A […]

March 15th, 2017

Throughout the years, OTT content has developed exponentially and has now reached a point where it is revolutionizing the way we listen to and watch media content. As 2016 came to a close, researchers concluded that we should expect the OTT market to grow 14.4% from now until 2023. Steady Growth of The OTT Market […]

December 29th, 2016

Millions of people across the world are paying extra money for services they don’t use. A recent report by uSwitch finds that 71% of people who pay for TV packages don’t watch half the channels they are subscribed to. What’s more, the rates traditional media companies (including satellite and cable) are not fit for the […]

October 26th, 2016

Headlines are the spurious sound bites written to gain attention and higher click-through-rates on un-newsworthy stories. Headlines swindle readers with false promises, over-exaggerated case studies, and yarns taken out of context. But headlines are not based on facts. Trendlines, on the other hand, are based on data. Trendlines can be measured, charted, and projected into […]

September 22nd, 2016

With each passing day, over-the-top (OTT) content’s future is looking brighter and brighter. Robust growth is predicted in the coming decades even in the face of poor network infrastructure in developing nations. Industry experts estimate that OTT content, which includes voice, text, image and video are will grow at a compound annual growth rate of […]

August 16th, 2016

China’s evolving market is seeing over-the-top (OTT) content going from a nascent niche to mass-mass market appeal. A recent study found that of China’s vast 1.3 billion, the percentage of people watching OTT content has increased from 13 percent in 2013 to 30 percent in 2015, and will reach an estimated 49 percent by 2017. […]

June 21st, 2016

Today, more 78 percent of U.S. consumers subscribe to at least one OTT service. Over the top TV’s disruptive potential is becoming more apparent as players in telecom, cable, media and broadcasting attempt to capture new markets of users and expand their services to meet current demand. In a report by PwC, the revenue for […]

May 31st, 2016

According to multiple reports, Over-the-top (OTT) has emerged as the fastest growing media viewing service currently available. OTT services, or OTT TV, is used by 42% of all adults, with most viewers choosing to spend time with subscription, transactional or free streaming video services. OTT Services Reach Historic Highs Closely tied to emerging economies, the […]

April 25th, 2016

OTT is the new age digital communication defined as “Over-the-Top.” It is one of the most revolutionary ways of sending the digitized audio and visual data at high speeds. OTT is also known as the “Value Added” communication, offered through registered internet service providers. OTT is not an old concept in the field of digital […]

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