October 20th, 2015

human-567566_640Are you tired of your live streaming content not being appreciated by a large audience? Are you struggling with getting more visitors to visit your streaming channel?

You know that you can create high quality content, but the difficulty occurs when you’re attempting to grow or even maintain your audience. In this article, we’ll go over a few tips to help you create high quality content that will stand out among the crowd and drive more traffic to your streaming channel.

Consistency is Key 

Consistency is especially important if you’re live streaming your content. Pick a day and time, and stick to it. The last thing you want is for your viewers to tune in for your live event and find that you’re not available.

You should always be on time, too. Prepare to be ready at least 15 minutes prior to your scheduled start time. This ensures that individuals who arrive early are not shown a blank screen thinking that the event may have been cancelled. This is also a great time to check to ensure all of your equipment is working properly prior to going on the air.

Interact with Your Audience 

Interaction is extremely important when creating streaming content. Your audience should be able to relate to you. By engaging with your audience you will encourage your viewers to come back in the future to watch more of your content. You’re essentially building a relationship with your viewers and this can be the cornerstone to the success of your streaming content.

Interaction ideas could include a live chat with your viewers to answer questions regarding your content. In this type of environment, your viewers will get to have access to you outside of your regular streaming content. You could also create a scenario where the chat is freer flowing as everyone can participate. Think of it as a community of fans who enjoy your content and want to communicate with one another.

Social Media Marketing to Grow Your Audience 

If you’re looking to grow your streaming audience, you need to put on your marketing hat and try to spread the word about your indispensible content. One of the best ways to market your content is through social media. With millions and millions of people on social media each and every day, this can be a great way to grow your viewership.

Start by sharing your content with friends and family, as chances are, they will in turn share your content with others. When networking on social media, it’s important to think far in advance of the actual date and time of your event. Don’t think that you can simply post a status update a few hours before your event and expect thousands of people to tune in. You need to develop a strategy that will entice your users to participate in your upcoming event.

Use the Right Equipment 

The equipment that you use can make or break your production. In today’s streaming world you can purchase a video camera capable of live streaming for a few hundred dollars. Aside from a video camera, you’ll also want to sign up for a streaming account with one of the top streaming providers.

TikiLIVE offers a variety of account options that can fit on your budget and your needs. We’ll be more than happy to help you find a solution that will not only work for you now, but also work for you well into the future.

Beware of using free streaming providers where the quality of your content will greatly suffer due to bandwidth constraints.

Offer On-Demand Broadcasts 

If you’re broadcasting a live event, you may think that when you finish recording that your job is over. This is not the case at all. If you’re looking to get the most out of your content, you’ll want to record your content to be viewed later by viewers who may not have been able to see it the first time.

By utilizing VoD content or Video on Demand, your viewers can look back at any of your past content at any time. In fact, you can even monetize the viewing of your on- demand content to generate additional income. Think about the possibility of being able to generate income from your content long after it was originally recorded.

Don’t Be Afraid of Length 

If you want to truly engage with your audience, you should create videos with substance. This often means creating long videos that give your audience a chance to be truly engaged. The longer amount of time that viewers spend on watching your content, the more they’ll have invested, which often means that they’ll be more likely to be loyal viewers in the future.

While this is usually the case for live streams, it’s not necessarily the case for Video on Demand. For Video on Demand, it’s better to possibly chop up your longer videos into shorter, actionable sections for people who want to quickly access your content.

Be Yourself 

When you create streaming content, you want your audience to know the “real you.” This means being yourself throughout your content. If you try to be someone that you’re not, you’ll become tired and lose interest in continuing to stream your channel.

Don’t be afraid to push the limits or be real, since this is what will likely truly engage your audience. If you think about the most popular online video streaming personalities, they’re mostly people who have a bit of a quirky personality but have been able to harness their creativity to build an audience online.

Ready to Create Your Own Streaming Channel? 

We hope that these tips will help you to connect with your streaming audience. If you have any questions about what it takes to create your own streaming channel, feel free to contact the streaming professionals at TikiLIVE today by calling 305-289-4557.

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