May 20th, 2015

2757324660_0b4a56e5c8_oAs an event planner you are likely always looking for ways to differentiate yourself from other professionals in your industry. Whether it’s your network of top notch contacts or your attention to detail, we can bet that you have to work extremely hard to grow your business in an era where anyone can create a website and call themselves an “event planner” with no prior experience.

You may think that live streaming has little to do with your current duties as an event planner, but you may be surprised at some of the ways you can use this technology to create events that are both more entertaining and meaningful for clients.

1. Stream a Couples’ Favorite Memories During a Wedding Reception

Wedding receptions are big business for event planners! With all of the competition out there it’s important to offer a bit extra when it comes to your services. One way to take a wedding reception up a notch is by utilizing streaming video to show off some of the couples’ best memories.

Most couples will have cute photos and videos that can be easily be turned into a touching video and shared through a streaming channel at their wedding reception. This will allow guests to not only see the beautiful couple on their wedding day, but also see them in old photos and videos that chronicle their relationship.

2. Stream a Wedding Ceremony or Reception to Distant Friends and Relatives

If you’re planning a wedding, your clients may have friends or family members that can’t make it to the wedding ceremony or reception. They may be stationed in the military overseas or have health or financial problems that prevent them from traveling. This can be a real disappointment for a couple looking to have the perfect wedding day.

With live streaming you can easily save the day and broadcast both the ceremony and reception to friends and family that live or work far away. You’ll be seen as the hero if you can allow friends and family that would otherwise miss the ceremony to be able to attend virtually.

3. Generate Revenue From a Popular Event Through Live Streaming

If you’re planning an event and looking for ways to help defray costs, you’re probably already charging people to attend the event. While this can be a great way to generate revenue, why not charge people to stream the event online? Many people would rather enjoy an event from the comfort of their living room as opposed to having to get dressed up and “mingle” with people that they may never see again. With live streaming you can have the best of both worlds!

4. Record an Event to Be Accessed at a Later Date

Maybe you’re planning a technical conference complete with all sorts of high-powered and extremely intelligent speakers. The information that can be provided at these conferences is extremely valuable both for the conference attendees, but also for those who may not have been able to attend the event.

You can create a video channel where people can access the broadcast even after the event is over. Depending on the type of event, you may even be able to charge users to view the prerecorded stream of the event.

Tips for Planning a Live Streamed Event

Now that you’ve seen a few ideas for your next live-streamed event, we’ve also put together a few tips to ensure that your event goes off without a hitch!

1. Check Your Internet Connection

If you’re going to be streaming an event you need to ensure that you have a reliable internet connection. In fact, you may want to request a wired connection as opposed to wireless. While a wireless connection may be sufficient, there is always a chance that the signal will weaken or get lost, which could cause delays in your broadcast.

Another important item to keep in mind is the upload speed of your connection. Normally we’re only concerned with the download speed when we are on the internet, but when you are streaming an event you’ll want the upload speed to be sufficient for handling the amount of data that you will be sending via your live stream.

2. Choose a Reliable Streaming Provider

One of the most important decisions that you will make when it comes to your next live-streamed event is your streaming provider. With a variety of options currently on the market, you’ll want to study each provider to ensure that they will be able to handle your needs.

TikiLIVE has been providing live streaming services to our clients for over a decade and offer the reliability and infrastructure necessary to handle your needs. A few things that may interest you related to our services include:

  • Full Mobile Support: Your clients will be able to access your event from any device including mobile phones and tablets
  • Secure CDN: Our servers are located across the world to ensure reliable delivery of your content, regardless of location
  • Social Media Sharing
  • Set Top Box Support: TikiLIVE offers full support for Roku devices as well as other third party set top boxes

Ready to Live Stream Your Next Big Event?

If you’re ready to add live streaming to your wide range of services as an event planner, don’t hesitate to give the experts at TikiLIVE a call today.

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