October 15th, 2015

Screen Shot 2015-05-28 at 5.04.34 PMSo, your streaming channel is finally starting to take off, but you’re not sure how you should go about promoting it to an even bigger audience. You may have thought that by creating high quality content the viewers would just show up, but in reality this is often not the case. The following are some ideas on how you can help promote your online streaming channel once you’ve got a handle on your content.

1. Produce High Quality Content 

The pretty obvious first step to promoting your content is to actually have content that others would want to consume. Many people get too caught up in the content creation before fleshing out their ideas that they end up with content that just isn’t that great. Before you devote large amounts of time to a certain piece of content ensure, that the idea is vetted with a few friends or associates to ensure that you’re not headed down the wrong path.

  1. Reach out to Family and Friends 

Many people are afraid to reach out to their family or friends when it comes to promoting their content, but the truth is these are the first people that you should be pursuing when your content is finished. They’ll likely give you their honest opinions without the added negativity that can sometimes run rampant in the online world. Friends and family are also more willing to share content from someone they know and trust, so you may be surprised at how simply sharing your content with friends and family can help to instantly boost your online presence.

  1. Utilize Social Media 

Social media is amazing when it comes to promoting your streaming content. With platforms like Facebook, Twitter and Instagram, you can instantly develop a following no matter how small your niche is. The beauty of the Internet and social media is that there is literally something out there for everyone, regardless of one’s interests. Sometimes, the more odd your content is, the more it may be picked up online.

Most content providers like TikiLIVE allow you to instantly share your content with your various social media channels. Think about being able to have your videos instantly show up in your users’ social media feeds. This will allow you to truly market your content to the millions and millions of people using social media on a daily basis.

In addition, you can simply post your content on your social media accounts by looking to advertising. Social media advertising allows you to target certain demographics based on factors that include age, income, interests, and location. This can be a great way to get your brand and video content noticed online.

  1. Email Marketing 

An email list can be a great tool to use for promoting your videos. If you have an email list that has been dormant for a while, there’s no time like today to get reengaged with your user base. With email marketing you can keep your user base informed when you release new videos and when you have other announcements that you want to get out to the world. Remember, your email list is a highly vetted group of people that have already made the decision to follow you and therefore will likely be interested in additional videos that you release.

  1. Website 

Do you have a website? If not, you’re likely missing out on a huge opportunity to promote your content. A website offers a great platform for you to build your authority in your niche and create compelling content for the world to see. With search engines playing such a big part in the online marketplace, it’s important that you have an attractive website created as quickly as possible.

No only do you need an attractive website, but you need to be regularly updating content on your website and blog to ensure you’re gaining the traction you need to grow your audience. Regular blogging related to your niche is critical to your online success. The leading search engines want to reward the people they deem as authorities in their niches. The only way in which you can become one of them is by creating compelling, rich and unique content for your audience. While this includes high quality videos, it also includes high quality text content in the form of blogs and website content.

  1. Reach Out to Popular Bloggers 

Depending on your niche, there is likely a large number of influential bloggers that have thousands or even millions of readers. These individuals may be open to you either writing a blog post or sharing one of your videos for their website. This is a way that you can get instant exposure that would be virtually impossible otherwise. Be very respectful of popular bloggers and don’t hound them if they choose not to feature your content on their blogs. The key is to have content that is too good for a popular site to neglect your request.

  1. Attend or Create a Local Meet-up Group 

This tip may not work for everyone, but depending on your niche, look for meet-up groups in your area. If you can’t find any, just create one yourself. This way, you’ll instantly have a network of likeminded people who may be interested in your content. You can use this group to bounce ideas off of for new content, and to just get a sense of what your audience would look like.

Ready to Get Your Video Promotion Strategy Going?

We hope that these tips will help you to effectively begin promoting your video content to the world. If you have any questions along the way, don’t hesitate to contact our team at 305-743-6722.

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