September 1st, 2015

Dedicated-broadcastAs a growing business, you likely have a web presence and may even generate some of your new business online. While having a website is a great starting point, leveraging the benefits of video streaming can do even more to catapult your business to the next level.

Providers like TikiLIVE, offer companies the ability to have online streaming channels and showcase anything that they would like. This offers companies huge opportunities to grow their businesses through the power of video. The following are a few of the ways an online streaming channel can help grow your business.

1. A Tool to Train Your Employees

Employee training can be a huge expense for growing companies. This is especially the case with tech heavy companies that often do not have the time to go through formal training processes for their employees.

Video streaming offers a perfect platform to build a catalog of training materials for your employees. You’ll only need to create training material once, and then you can just have new hires sit down and watch your series of training videos to learn the basics of your company.

This allows you to significantly reduce the amount of manpower that is required of your other employees to train new hires. Having a library of training resources is also a great way for existing employees to freshen up their knowledge about certain aspects of your business.

2. Build Your Brand

Branding is incredibly important when it comes to growing your business. With videos, you can help cement your brand in the minds of your target audience. Videos allow you to dictate the tone of your communication more clearly than writing does.

You can also prominently feature your corporate logo and tagline to further expose your customers to your brand. Most people retain information much better through watching videos as opposed to just reading text.

3. Provide Detailed Instructions to Clients

Depending on the complexity of your products, you may have mountains of documentation about how they are used. In today’s instant-gratification-driven society, consumers don’t want to wade through pages of documentation to learn how to use your products.

With your own streaming channel, you can easily create videos outlining exactly how to use your products. This way, you can cram a large amount of material into a short video rather than writing out detailed documentation that customers will likely not even read. Many people prefer to watch a video of how to use a product as opposed to having to read complicated instructions.

4. Better Connect with Your Customers

When growing your business, it’s important that your customers are able to relate to what your company is trying to offer. If you have a boring, text-based site with little interactivity, it’s going to be hard to intimately connect with your customers.

Using streaming video, you can allow your customers to attach a relatable face to your company. It’s important that your customers understand that there are people behind the scenes of your company. What better way to showcase your team than through using an interactive video?

5. Reach Customers Across Multiple Platforms

If most of your marketing dollars are going towards your website or to traditional advertising mediums, you could be missing out on an untold number of customers. With a video streaming channel you’re able to put your content in front of consumers utilizing all types of devices.

When working with a provider like TikiLIVE, your content will instantly be viewable across a wide variety of devices including computers, smartphones, tablets and a large number of set top boxes including Google Chromecast, Roku and Apple TV.

6. Increase Conversions

Studies have shown that a potential customer is more willing to watch a short video as opposed to reading a long piece of content. You can use these findings to your advantage by harnessing the power of your video streaming channel. Start boosting your conversions by launching your own streaming channel.

7. Save Your Employees Time with Support

If your company offers any level of support to your customers, you’re probably familiar with how many times your support representatives likely answer the same questions. While you want to be available to your customers, you also want to ensure your employees are working as efficiently as possible.

With video streaming, you can actually record certain support requests that you can then provide for customers who continue to ask the same questions. This way, your support representatives can quickly reference a video as opposed to having to explain the solution over and over again. This will not only lead to more satisfied customers because their problem will be solved, but it’ll also bring more satisfied employees who don’t have to continue to answer the same questions time and time again.

8. Increase Marketing Opportunities

Creating streaming content allows you to use this content across all types of platforms. Maybe you want to feature your videos on your website or on social media? Whatever the case may be, streaming content allows you to easily get your message across much easier than with text alone.

In the ultra competitive online marketplace, it’s important that your content stands above the competition. Video streaming is just one of the many ways in which you can differentiate yourself from other companies.

Ready to Launch Your Own Streaming Channel?

If you’re convinced that an online streaming channel could be beneficial for your business, it’s the right time to call TikiLIVE. We’ll be more than happy to walk you through our different account options and show you just how easy it is to have your streaming content available online to your customers. For more information don’t hesitate to contact us by phone at 305-743-6722 or through our online contact form.

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