March 14th, 2018

In light of the rapid expansion of OTT services, many operators are reviewing and revising their pay-TV strategies with much haste. The goals of many of these operators are to create pay-TV strategies that will match the integrity of a majority of OTT networks. Pay TV Subscribers Dropping Rapidly With the boom in cord-cutting, many […]

February 16th, 2018

In 2017, media analysts saw a significant surge in TV streaming services and as we transition into 2018, consumer growth is expected to increase even more. eMarketer predicts that approximately 181.5 million US consumers will use connected TVs once a month at the least, which comes out to over 55% of the US population. Additionally, […]

October 23rd, 2017

Recently, there has been a significant improvement and rapid increase in Internet speed across India that is resulting in the expansion of OTT content in the country. With faster and more widely available broadband speeds and the spread of OTT, industry experts expect there to be a major behavioral shift amongst the consumer population within […]

September 25th, 2017

It’s no secret that the TV industry has completely evolved from the outdated cable and satellite to the high-in-demand OTT streaming services. Consumers went from purchasing cable boxes to searching for the latest and greatest TV-connected devices in just a few short years. In fact, nearly 50% of households today, stream a form of OTT […]

September 18th, 2017

With OTT services growing popular as the time progresses, more and more studies are being conducted to show its rate of progression and what it may mean to cable and satellite TV companies. However, all of these studies have one thing in common: they all allude to the fact that watching TV live just may […]

August 16th, 2017

OTT has taken the world of media by storm ever since a variety of OTT providers offered viewers an opportunity to stream their favorite movies and shows for a more affordable price than most cable TV companies. OTT content’s increasing popularity, contribution to the cord-cutting trend, and substantial growth rate in the market something to […]

July 19th, 2017

Since its commencement, the market for OTT content has grown exponentially and by the time 2021 makes its debut, the OTT TV market will increase to $65 billion nationwide. Across the Globe From the US to Europe and Asia Pacific, OTT content has grown exponentially and is only estimated to increase as the year’s progress […]

June 14th, 2017

OTT Growth Ever since cable companies started to demand higher monthly subscription fees from its customers, cable subscribers have been in a desperate search for a more affordable way to watch their favorite shows and movies. Luckily, their search was not in vain; over-the-top (OTT) content introduced itself to the world and has been giving […]

May 17th, 2017

It’s no surprise that there is such a high demand for cheaper TV subscriptions and more affordable alternatives with the cost of cable and satellite TV ever rising. With the rise of OTT services and video-on-demand, more viewers are streaming their favorite shows and movies on their mobile devices while on the go. Video-on-demand also […]

April 12th, 2017

With cable and satellite TV companies charging their customers an arm and a leg for their TV services, people have been on the lookout for cheaper alternatives. The rise of cord-cutting has brought two TV solutions to light: OTT (over-the-top) and IPTV (Internet Protocol Television). Over The Top Content OTT or over-the-top describes the content–movies […]